About Us

ABOUT US

Who we are. What we do.


GRAHAM MORGAN

Graham opened Pacific Coast Agency (PCA) in May 2011 with the goal to provide support to contractors and distributors while endeavoring to provide excellent service within the Electrical Industry. Graham started in the Electrical Industry in 1979 working at WESCO Distribution, learning all of the steps of the business to then be promoted to an outside salesman in 1981. He called on most of the larger contractors through his many years at Wesco. After a long and satisfying career with them he went on to his next challenge and opened Pacific Coast Agency (PCA). Graham continually strives to be a problem solver, working within all industry sectors – contractor, distributors, electrical engineers and architects. His goal as an owner of the business is always to lead by example and find solutions for today’s complex market conditions.


 SHARON WHITMORE

Sharon joined Pacific Coast Agency (PCA) in early 2015 bringing an abundance of experience in Lighting Quotations. Sharon first started as a customer service representative for a major lighting manufacturer in Montreal. She moved to the west coast to join a lighting agency where she was a quotations and project administrator for 7 years. Following the retirement and closure of that company Sharon joined Litesource Industries (LSI) in 1998 as a Project Quotation and Administration Specialist. In 2005, Sharon became a principal within the agency and remained until the company’s eventual closure in 2015. She continues to enjoy the challenges and rewards of the job.


JEFF FARINA

Jeff has been with Pacific Coast Agency (PCA) since 2013. He comes from the electrical wholesale side of the business, where he worked for 25+ years most notably with WESCO Distribution and GESCAN Division of Sonepar. As a veteran Inside Sales person, Jeff is quick to handle all of your day to day needs. With his sharp wit and wealth of knowledge Jeff is always ready to assist you.


DEBBIE HOOVER

Debbie comes to Pacific Coast Agency with a wealth of Customer Service experience most notably from the construction and electrical industry. Debbie spent the previous 8 years with another lighting agency where she provided unparalleled service and support to both customers and manufacturers alike. Debbie’s superior attention to detail along with her can do attitude make her an exceptional member of the team.


LINDA SOBCHUK

Linda has been with Pacific Coast Agency (PCA) since its inception in 2011. She has 20+ years bookkeeping and financial management experience.